The marketing landscape is constantly shifting—new social media algorithms, AI-driven changes, and evolving audience behaviours can make it tough to keep up. This workshop is designed for small business owners and nonprofit leaders who want to create a flexible, adaptive marketing strategy that is built to last. You’ll learn how to pivot when needed, tweak your strategy for maximum impact, and ensure your marketing efforts continue to thrive—no matter what trends emerge. We’ll also explore how AI tools like ChatGPT can help you stay agile, adjust your messaging, and help you make a greater impact.

Key Takeaways:

• Master the Art of Pivoting: Learn when and how to adjust your marketing strategy effectively.
• Stay Ahead of Trends: Understand key marketing shifts for 2025 and how to respond.
• Use AI to Stay Agile: Leverage AI tools like ChatGPT to refine messaging and content.
• Balance Digital & Offline Strategies: Diversify with sponsorships, partnerships, and non-digital outreach.
• Make Social Media Work for You: Adapt to algorithm changes and drive traffic to owned platforms.

Our Presenter

Emily Baillie Emily Baillie is an AI and marketing professor, trainer, and speaker with over 15 years of experience in digital marketing. She helps organizations across Canada navigate the rapidly evolving world of marketing and technology.

A firm believer in a human-first approach to AI, Emily teaches digital marketing at McMaster University and leads an AI micro-credential at Humber College. She specializes in making AI and marketing accessible, practical, and impactful for organizations of all sizes.