Marketing Trends You Need to Jump on in 2022
Wednesday 13 July 2022, 10:30am - 11:30am
Hits : 464
by This email address is being protected from spambots. You need JavaScript enabled to view it.

July 13 Marketing Trends You Need to Jump on in 2022

HYBRID – In person and online

Topics discussed:

  • Personalization, emails or messages to communicate with potential consumers
  • Using video-based content, live streaming, etc.
  • Content that takes no effort - strategizing content
  • User-generated content (UGC)
  • Using keywords to drive traffic

Zero-Click

  • Google is designed so that people don't need to go further than their search. (In 2020 65% of Google searches ended without a click)
  • They keep adapting so that everyone can get the info they need without going onto your website. (showing featured snippets of website info/People also ask sections, GBP, their own widgets like flights, etc)

Automation

  • Google Business Profile updates things automatically, even if you don't want them to. Important to monitor for any and all changes.
  • Phone calls to update hours (Duplex)
  • Services- pulling information from other sources and adding services to your profile that you don't do.

Automated Ads

  • Using ads on platforms like Facebook, Google, etc.

Messaging

  • People want to message businesses. GBP, FB, Instagram, Texting, website chat support etc.
  • The easier you make it for someone to contact you the better. (patience for wait times is not growing)

Register: https://www.eventbrite.ca/e/marketing-trends-you-need-to-jump-on-in-2022-tickets-372900725107