Market Research Workshop - Delivered by Innovation Cluster

Market research is one of the most important steps in taking your product to market -- but is often forgotten, or worse, poorly done. Our Market Research workshop is your gateway to understanding and harnessing the invaluable insights that can transform your business strategy, enabling you to make data-driven decisions that drive success.

In this engaging and practical workshop, you will:

● Master the Basics: Gain a solid foundation in market research fundamentals, including defining your target audience, understanding industry trends, and identifying your competition.

● Learn Tools of the Trade: Explore a variety of research tools, both traditional and digital, that will empower you to gather and analyze data effectively.

● Gain Consumer Insights: Discover how to decipher consumer behavior, preferences, and pain points to develop products and services that truly resonate with your target market.

● Develop Competitor Analysis: Learn how to dissect your competitors' strategies, strengths, and weaknesses, enabling you to position your brand for success.

● Avoid Biases: Understand how market research can be undone by bias in data collection and interpretation.

This workshop will be held in person at the Innovation Cluster located at 270 George Street, N., 3rd Floor, Peterborough, Ontario K9J 3H1

Peterborough & the Kawarthas Economic Development, Community Futures Peterborough, and Innovation Cluster have joined forces!

This Market Research workshop, delivered by Innovation Cluster, is part of the Business Fundamentals Workshop Series presented in collaboration with Community Futures Peterborough and the Peterborough & the Kawarthas Economic Development.